Designing the brand and how the whole thing will work

We have spent the last days brainstorming our name ('illme' has got some critical feedback and to be honest, we came up with the original name in bit of a haste).  We have decided our new final name now and will reveal it when the graphics are ready.

We have been also having some productive sessions designing the brand, the user interface and the whole concept. It's been all been fun and interesting and I think we have found some pretty unique solutions to some pretty unique problems.  We also got a new member in our team: graphics genius Hanne Zenjuga will work on our visual and interface design. She might share some of her thoughts on the blog too. 

We are also negotiating with some first sponsors and have had the possibility to discuss all kinds of interesting collaboration schemes. We'll tell more details when we get the deals done.